“Ma ville mon shopping” (MVMS) is a platform that responds to new forms of consumption. According to a study, 18% of French people living in a big city made their first online purchase during the 1st confinement. This percentage rises to 21% for French people living in rural areas. The first lockdown prompted departments and municipalities to try MVMS to support local businesses. This health crisis has also had an impact on the behaviour and intentions of French people. The desire to consume in a more responsible and humane manner has become more important among e-shoppers.
MVMS affirms its desire to promote more human consumption. The platform wishes to foster the link between the different actors of the purchasing and delivery chain. Already joined by nearly 15,000 merchants across France, MVMS is the local and citizen e-commerce site of La Poste Group that allows people to reconnect with their merchants, artisans and producers. Today, their ambition is to convince more merchants to join their platform in order to offer new tools to all professionals and departments who wish to join the adventure. Local merchants need to adapt to the evolution of society while continuing to practice their heart of the business: physical commerce. The goal of MVMS is to enhance the value of local and physical commerce by adding new services and new opportunities to reach a wider range of buyers. MVMS has a societal role to play: to fight against the desertification of city centers, to have lively and attractive city centers by promoting local commerce. By making local stores accessible to new people through their platform, the goal is for these digital buyers to physically visit the store, to return to town centers, and to stay there. To achieve this goal, MVMS works on customer satisfaction and loyalty. They are looking for repeat purchases with the broader ambition of fighting against the rural exodus and the closure of local businesses that is linked to it.
Go to www.mavillemonshopping.fr