Ardoiz from Le Groupe La Poste
Older people represent a large part of the French population with 5 million people being over 65. Better integrating them to the digital world has become a national concern, especially with the COVID context. For that purpose, Le Groupe La Poste is selling the tablet Ardoiz specifically dedicated to senior users. Before it was launched, a group of ergonomics experts and seniors aged of 60 and over had tested Ardoiz in real conditions. The aim was to evaluate if it was adapted to the needs of seniors, ensuring that it is functional and easy to operate. The main advantage of Ardoiz is that it is ready to use as several applications targeted for senior customers are preinstalled on the tablet.
The Ardoiz tablet is delivered and installed at home with the support of a postal employee when the health situation allows it. The client also benefits from a free telephone assistance. Ardoiz includes simple functions like adjustable font size, voice synthesis and alphabetical keyboard.
In order to develop the use of Ardoiz, La Poste is partnering with some municipalities or even retirement homes which offer free training to senior customers to enable them to learn how to use this tool.
Today more than 75,000 tablets have been sold. The users’ average age is 74 years old. 84% of them use it regularly, on a daily base or a few times a week, and Ardoiz has a 90 % customer satisfaction’s rate.
MEET THE TEAM
Céline Lemmel, Emma Carrozzo, Sophie Dayde, Maniso Savanchomkeo, Sereylene Khunn, Maryne Teissier, Cécile Rouinsard, Christophe Boscher, Charlène Armanini, Clémentine Trécan, Isaline Faury, Rémy Dufay, Jennifer Taton, Edmond Billard, Thierry Corbillé, Anne Corbillé, Gaël Paillard, Tony Boisteux, Théo Girard Kerivel, Habib Borsali, Jérémy Duval, Anthony Fresneau, Sébastien Raffin, Quentin Cousseau, Grégory Le Bozec
Digital Offerings development, Le Groupe La Poste